A little market research is in order. Im working on re-branding and need to prepare a press release. If you could email me some answers to the following questions- You could win some festive goodies! I will pick a winner at random-so be sure to put your details in the message!
1. How would you describe what I (Laura Coxeter) do?
2.How would you describe Coxeter's Fayre, in terms of -Confectionery/Raw/health brand/luxury brand?
3.What is important to you when you are choosing a gift- eg. Price/packaging?
4.Does colourful packaging draw you in or do you prefer simple/minimal design?
5. Do you like to see the actual product-Cellophane/clear windows/wrapping?
6. Does the fact that my product is free from pesticides/chemicals ,g.m.o's matter to you? Scale of 1-5(1 being least)
7.Are you prepared to pay more for luxury packaging? Even if it is for yourself and not a gift?
8.Would you buy one of my chocolates as a gift or generally as a chocolate "snack' instead of an unhealthy chocolate choice?
9.Is biodegradable/recycled packaging important to you?
10. Are you prepared to pay more for health-boosting superfood ingredients?
11. Is the above important to you?
12.Please tell me your top 3 favourite chocolates
13. Please tell me your top 3 favourite packaging designs.
14. Are you put off by too much information on packaging?
Today I made some Ginger nuts! I started out making the old Blondie recipe and added extra ginger (a good winter warmer) and it turned out lovely...like a moist, crumbly biscuit (Heart shaped of course)
I shall be selling these the weekend after next at Broadway market, Sunday Up market and the Christmas Fair at The Social (Little Portland street, 1pm-6pm on saturday 4th).
I may even give out the recipe as a christmas gift to you all, in the next couple of weeks, once I have perfected measurements etc...Im eating one now, with a cup of Reishi/Goji tea (to fight off the nasty bug going around)
Today I have been listening to Jim Sullivan's album- UFO. It's simply lovely...heard it playing in a record shop in soho yesterday and had to get it.
I am waiting to hear about a new kitchen space that I hope to move into, with my friend Shaun, who makes the nut bars. It is an empty shell and will need totally kitting out...quite exciting but also daunting! Incidentally- If YOU or anyone you know who is a small scale caterer/food producer looking to rent a kitchen space, please get in touch- we have space for others to share our dream kitchen!
I have also started working on re-branding and so have been busy with that. New design/packaging/website/stockists......